Noelle Reno

Elizabeth Noelle Reno (born December 25, 1983), known as Noelle Reno, is an American-born fashion entrepreneur, television presenter, socialite, and former model, who currently lives in Ladbroke Grove, London.

Early life

Reno was born in Phoenix, Arizona, to parents Carole Ann Reno and Don Reno, a Special Assistant US Attorney. She was raised on Mercer Island, a suburb of Seattle.


At 13 years old Reno began working for Elite Model Management. She modeled in Tokyo, Europe, South Africa and New York City during her high school years before moving to L.A. at the age of 18. Film director Michael Bay cast Reno in his Mercedes-Benz S-Class television commercial. She retained a Hollywood talent agent and appeared in a handful of commercials and the independent film Ice Queen.

In 2006, Matthew Mellon backed Reno in the creation of a clothing brand called Degrees of Freedom. Saks, Harrods, Harvey Nichols, Nordstrom, Villa Moda and Tsum carried the line. Lindsey Lohan, Paris Hilton and Giuliana Rancic wore the product. Model Poppy Delevigne fronted the first campaign. Reno sold her equity to Mellon in 2008 for an undisclosed sum

In 2008, Reno partnered with Zandra Rhodes in the creation of Z by Zandra Rhodes clothing line. The brand was launched in Harvey Nichols.

In 2013 Reno became an equity partner in vintage jewellery company Lulu’s Estate Jewellery.

She is a presenter on Fashion TV, where she covers fashion, lifestyle, current events, and celebrities. She has also worked with Channel 5 (UK) and BBC Four.

Reno is a frequent fashion blogger. and public speaker.

Reno was one of six co-stars in a docu-drama on Bravo called Ladies of London.

Personal life

Reno first came to the attention of the press in 2004 as a result of dating Matthew Mellon. The engagement was broken off in 2008. In 2009, Reno began dating Scot Young. At the time Young was beginning divorce proceedings with wife Michelle Young. Scot Young died on December 8, 2014, in London from injuries sustained after falling from the window of the fourth-floor penthouse he shared with Reno. In 2015 Noelle started dating Nick Perks (City Broker) in November 2016 they had a son together called Xander Maximillian Perks.