The NAMM Show is an annual event in the US that its organizers describe as "the world’s largest trade-only event for the music products, pro audio and event tech industry".


It is held every January in Anaheim, California, US at the Anaheim Convention Center, and is one of the two largest music product trade shows in the world. Its European counterpart is the Musikmesse in Frankfurt. The event attracts numerous famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment.

NAMM is a trade-only business show catering to domestic and international dealers and distributors. The product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Exhibitors are allotted a specific number of badges based on the size of their booth. Retail Members are allowed a certain number of badges based on their full-time employees.

Founded in 1901, NAMM stands for the National Association of Music Merchants, although, since its inception, NAMM has evolved from a national retail association into an international association whose members now include commercial companies, distributors, affiliates and manufacturers.

Summer NAMM

The association's other show, Summer NAMM, takes place in the Summer in Nashville, Tennessee, at the newly constructed Music City Center. Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development rather than products.

She Rocks Awards at the NAMM Show

She Rocks Awards was created by the Women's International Music Network to pay tribute to women working the music industry. It was founded in 2012 by Laura B. Whitmore. The awards are a gala celebration and are held during the NAMM Show. It is currently held at the House of Blues, Anaheim with attendance nearing 800 and selling out many years. Honorees include major musicians to behind-the-scenes professionals. The Awards are known for celebrating women's achievements throughout the music industry.

2019 Honorees

Lifetime Achievement Award: Janis Joplin (new award in 2019)

  • Terri Nunn (Icon award)
  • Macy Gray
  • Lisa Loeb
  • Nita Strauss
  • Erika Ender
  • Dana DuFine, AEG Facilities (Powerhouse award)
  • Dale Krevens, Tech 21 (Mad Skills award)
  • Lynette Sage, Reverb (Innovator award)
  • Samantha Pink, JAM Industries USA (Excellence Award)
  • Terri Winston, Women’s Audio Mission

    2018 Honorees

  • Melissa Ethridge
  • Kate Pierson & Cindy Wilson (B-52s)
  • Karla Redding-Andrews, The Otis Redding Foundation
  • Exene Cervenka, vocalist for X (punk band)
  • Amberly Crouse-Knox, BMG Production Music
  • The members of the band Fanny (Jean Millington Adamian, June Millington, Brie Darling, Patti Quatro, Alice de Buhr)
  • Candace Stewart, EastWest Studios
  • Dawn Birr, Sennheiser Business Solutions
  • Fabi Reyna, She Shreds Media
  • Vanessa Mering, HARMAN Professional
  • Kristy Porter, Guitar Center

    2017 Honorees

  • Monique Boyer, M.A.C. Cosmetics
  • Rebecca Eaddy, Roland Corporation U.S.
  • Lita Ford
  • Beverly Fowler, PRS Guitars
  • Lisa Foxx, iHeartRadio network
  • Charyn Harris, A Place Called Home
  • Karrie Keyes, SoundGirls, sound engineer for Pearl Jam
  • Tracy Leenman, Musical Innovations
  • Dani Markman, Disney Music Group
  • Shirley Manson
  • Esperanza Spalding
  • Leanne Summers, LAWIM (Los Angeles Women in Music)

    2016 Honorees

  • Chaka Khan
  • Jennifer Batten
  • Amy Heidemann, Karmin
  • Leslie Ann Jones, Skywalker Sound
  • Mindy Abovitz, Tom Tom Magazine
  • Mona Tavakoli & Becky Gebhardt, Rock Camp For Girls L.A. and Raining Jane
  • Chalise Zolezzi, Taylor Guitars
  • Cathy Carter Duncan, Seymour Duncan
  • Crystal Morris, Gator Cases
  • Pamela Cole & Leigh Maples, Fanny’s House of Music
  • Mary Luehrsen, NAMM
  • Sujata Murthy, Universal Music Enterprises

    2015 Honorees

  • The Bangles
  • Colbie Caillat
  • Mindi Abair
  • Amani Duncan, Martin Guitar
  • Craigie Zildjian, Zildjian
  • Paula Salvatore, Capitol Records