MixmagMixmag is a British electronic dance and clubbing media brand and magazine, published in London, England. Launched in 1982, the brand covers dance events, and reviews music, festivals and club nights. Mixmag claims to reach up to 100,000,000 people per month and has 16 international offices as of 2019. It also states that its video views have grown from 2m in 2012 to over 74m views over the year of 2018. Mixmag's YouTube channel has around 1.1 million subscribers as of June 2019.
HistoryThe first issue of Mixmag was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar.
When house music began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture. Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading.
The magazine, which reached a circulation of up to 70,000 copies during the height of the popularity of acid house, was later sold to EMAP Ltd. in the mid-1990s.
In 2001, the magazine teamed up with Virgin Records to release a double album titled B!g Tunes.
After a dip in sales in 2003, it was bought by Development Hell, the company that also owned The Word music magazine, in 2005.
In 2007, Nick DeCosemo became editor. Duncan Dick became editor in April 2015.
In 2012, The Guardian collaborated with Mixmag on a survey of British drug-taking habits.
Mixmag is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.