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Regional Mexican

Regional Mexican is a radio format encompassing the multiple musical genres from rural Mexico and the Southwestern United States. Genres include banda, Duranguense, grupera, mariachi, New Mexico music, Norteño, Tejano, and others. It is among the most popular radio formats targeting Mexican Americans in the United States.

Regional Mexican songs include styles such as rancheras, corridos, cumbias, boleros, and ballads.

Like Country and Sertanejo music, Regional Mexican artists are characterized for their use of Western wear.

Related formats

Univision Radio owns a number of stations running the Regional Mexican format.