Beyond WonderlandBeyond Wonderland is an electronic dance festival organized by Insomniac Events. The event has been held in various locations across the west coast including Seattle, San Bernardino, and Mountain View spanning either one or two days. As the festival continued to grow from its earlier roots, it branched into two festivals: Beyond Socal and Beyond Norcal / Bay Area to cater to the growing audience. However, this expansion of the Beyond series lasted for only four years before founder Pasquale Rotella announced that he would no longer continue having both Beyond Socal and Norcal to pursue expanding and creating other festivals of the Insomniac brand.
HistoryThe history of Beyond Wonderland extends back before its inaugural 2010 date. The first festival was held at the National Orange Show Events Center in San Bernardino, California. Insomniac Events announced the conception of Beyond Wonderland to be considered as the sister festival of Nocturnal Wonderland (formerly known as Nocturnal Festival). Fans of Insomniac Events called for a return to the past vibrant environment that the Nocturnal Festival once hailed. Insomniac believed Beyond Wonderland could provide this environment. With the success of Nocturnal Festival, Insomniac introduced the Wonderland series with Beyond Wonderland as its first expansion from the Nocturnal Festival, promising to "return to the amazing hues and vibrance of our original Wonderland event."
The festival features multiple stages of electronic dance music artists with such genres as: House, Trance, Dubstep, Drum and Bass, and ambient. The festival has also been known for features such as a light maze, many modern art sculptures, and poi dancers. As the festival continues to grow, new interactive additions are added each year to help enhance the experience, such as various dancing characters and aesthetic decorations.
As Insomniac Events continued to grow, new art installations, characters, and themes that focused more into the Alice in Wonderland motif became the aesthetic for Beyond Wonderland. When Insomniac expanded Beyond Wonderland to include camping in 2015, Beyond seemed to be a second wind for festival-goers who had experienced the Nocturnal Series in the Fall prior. However, when Beyond was moved from the San Manuel Amphitheater back to the NOS Center, it no longer offered camping.
San Bernardino, CA - March 20, 2010The inaugural Beyond Wonderland was held at NOS Events Center in San Bernardino, CA on March 20, 2010 to a sold-out crowd.
Notable artists on the lineup included Sander van Doorn, Paul van Dyk, Groove Armada, Robbie Rivera, Caspa, Pendulum, and Wippenberg.
San Bernardino, CA - March 19, 2011The second annual Beyond Wonderland was a great success, with another completely sold-out show at NOS Events Center in San Bernardino, CA.
Notable artists on the lineup included Calvin Harris, Dirty South, Dirtyphonics, Datsik, Infected Mushroom, Kaskade, Cosmic Gate, Noisia, and Showtek.
Seattle, WA - May 14, 2011The first Beyond Wonderland to be held in the state of Washington took place at the WAMU Theatre.
Notable artists on the lineup included David Guetta, LMFAO, A-Trak, Datsik, Porter Robinson, and Gareth Emery. Beyond Wonderland marked Guetta's first appearance in Seattle.
San Bernardino, CA - March 17, 2012The third annual Beyond Wonderland was a great success, with another completely sold-out show at NOS Events Center in San Bernardino, CA with a special showing of A State Of Trance 550 with notable artists such as Armin van Buuren, Gareth Emery, Aly & Fila, Arty, Shogun, John O'Callaghan, Sied van Riel, and Fei Fei.
Other notable artists on the lineup throughout the festival included Dirty South, Hardwell, ATB, Magnetic Man, John Digweed, Netsky, Sidney Samson, and Steve Aoki.
This year marked the first year of Beyond Wonderland being expanded to Beyond Socal and Beyond Bay Area.
Oakland, CA - September 29, 2012The first Beyond Wonderland to be held in Northern California was located at the O.co Coliseum parking lot in Oakland, CA. The lineup included artists such as Alesso, Sander Van Doorn, ATB, and Thomas Gold, amongst others.
San Bernardino, CA - March 16, 2013The fourth annual Beyond Wonderland Socal saw a change of scenery, moving from the NOS Events Center to the San Manuel Amphitheater.
Notable artists on the lineup throughout the festival included Afrojack, Arty, Dash Berlin, David Guetta, Markus Schulz, and Steve Angello.
Mountain View, CA - September 28 & 29, 2013The second Beyond Wonderland Bay Area was held in Northern California, this edition of Beyond Wonderland was held in Mountain View at the Shoreline Amphitheatre and was the first Beyond event to span two days. Roughly 40,000 fans attended the event for two days. Over 100 people were arrested, with people being charged with drug possession, drunkenness, illegal drug use, and furnishing.
Notable artists on the lineup included David Guetta, Avicii, Zeds Dead, Gareth Emery, Hardwell, Dash Berlin, Tiesto, Calvin Harris, Benny Benassi, Carnage, and Datsik.
Mountain View, CA - September 20 & 21, 2014The third Beyond Wonderland Bay Area to be held in Northern California, this edition of Beyond Wonderland was again held in Mountain View at the Shoreline Amphitheatre and again spanned two days. More than sixty people were arrested due to noise complaints and drug possession.
San Bernardino, CA - March 20, 2015Over 60 acts were performing on this two-day festival at the San Manuel Amphitheater, which was visited by an estimated 70,000 fans. The lineup featured artists such as [Benny Benassi], [John Digweed], and foreign acts as such as hardstyle duo D-Block and S-Te-Fan, or DBSTF. At this festival there were reports of a 22 year old man that died from a seizure. Additionally, 300 people were arrested and 32 people were hospitalized.
This 5th anniversary of Beyond Wonderland Socal was the first year the festival offered camping options for the festival. . With the success of camping options at Nocturnal Wonderland the year prior, Insomniac expanded the camping experience to Beyond Wonderland as well. The campground offered a new layer of festival-going that included day time activities before the festival began. Yoga, arts and crafts, and a silent disco were all different options for campers in this year of Beyond Wonderland. .
Mountain View, CA - September 26 & 27, 2015The fourth Beyond Wonderland Bay Area to be held in Northern California, this edition of Beyond Wonderland was again held in Mountain View at the Shoreline Amphitheatre and again spanned two days. The lineup included Calvin Harris, Tiësto, Loadstar, Knife Party, and Yellow Claw.
San Bernardino, CA - March 18 & 19, 2016The sixth Beyond Wonderland Socal was held at the Glen Helen Amphitheater-- at the time the San Manuel Amphiteater. This year of Beyond Wonderland Socal offered a new type of format for music festivals, expanding into the various music label brands of Insomniac Events, specifically the Bassrush and Dreamstate brands. In this year of Beyond Socal, Insomniac created curated stages by the two brands to feature the various artists under each label. This year featured an expansion of the campgrounds that were introduced in the year prior, and featured interactive art and activities in a whole new light to expand on the Beyond experience.
The Beyond Wonderland Bay Area series was cancelled this year along with EDC Puerto Rico, in an effort to "focus on exploring new cities and enhancing the experience at some of our other festivals," as stated by founder Pasquale Rotella. This marked the last year of a Beyond Wonderland Socal and Bay Area.