ALDA EventsALDA is a global operating Dutch producer, concept developer and promoter of international DJ and event concepts. ALDA stands for the first two initials of the names of both entrepreneurs; Allan and David. ALDA was founded in 2007 and is based in Amsterdam.ALDA produces international in- and outdoor events such as festivals, stadium shows and world tours. ALDA-produced events include Armin Only (Imagine, Mirage and Intense), I AM Hardwell, A State Of Trance, Electronic Family, A Day at the Park and AMF (Amsterdam Music Festival) (with ID&T, two days in 2015 during the AMF (Amsterdam Music Festival), five days next year). These events accommodate over 100,000 fans worldwide every year.
HistoryAllan Hardenberg and David Lewis have been active in the Dutch dance scene since its very beginning. In 1997, the two entrepreneurs organized events such as Armin Only, Tiësto Solo and "Three DJs in a Boat". Seven years after they started their collaboration, Armin van Buuren, Maykel Piron and David Lewis founded Armada. With this company, Armin Only became more successful and new concepts as Armada Night, A State of Trance and Famous were developed.
Hardenberg and Lewis decided to start their own independent event agency and founded ALDA. It originated in 2007 and has since then been operating from Amsterdam. Early years were Armin Only, Best Of Both Worlds and A Day at the Park. Eventually, the event portfolio would extend with events like Electronic Family, Citymoves, various Armada concepts and other event nights during Amsterdam Dance Event (ADE).
In 2011 and 2013 ALDA was nominated for the International Dance Music Awards (IDMA) in the category Best Event Promoter Worldwide. Besides that, the A State of Trance concept has won various awards throughout the years. On November 25, 2014 it was announced that SFX Entertainment has acquired 50% of ALDA Holding BV. ALDA will keep operating as an independent company and will continue to develop internationally.
Since 2015 ALDA has continued its expansion across several countries. At the end of 2015 ALDA announced that it had opened a second location in Hong Kong. One year later, ALDA Germany opened the doors of its new office in Hamburg. Here, the company engaged in a collaboration with CTS Eventim, with plans to take the electronic dance music scene in Germany to the next level. In 2017, this collaboration resulted in a brand new event called New Horizons.
Right after this successful partnership, a new collaboration began at the end of 2018 with Insomniac (promoter) (part of Live Nation Entertainment). Pasqualle Rotella (CEO) Insomniac (promoter) operates as event organizer within the United States. Through this collaboration, worldwide coverage is created for ALDA and Insomniac, with support from the partners and local promoters. Both parties see the advantages of the collaboration, which has made it possible for them to extend their reach worldwide and follow their growth ambitions.