1978 Atlanta Braves season
The 1978 Atlanta Braves season was the 108th season for the franchise and their 13th in Atlanta.
Managerial turnover: Bobby Cox begins his first termIn May 1977, owner Ted Turner had stunned baseball when—in the midst of a 16-game losing streak—he furloughed manager Dave Bristol, sent him on a ten-day scouting trip, and took the reins of the team himself; on May 11, he donned uniform #27 and skippered the Braves to their 17th straight loss. National League president Chub Feeney and Commissioner of Baseball Bowie Kuhn then stepped in and forbade the owner from managing his own ballclub, citing MLB rules that apparently took effect after Connie Mack retired as owner-manager of the Philadelphia Athletics in 1950. Veteran coach Vern Benson ran the Braves the following night (and broke the losing skein), and then Bristol was rehired for the balance of the season.
However, that chaotic season was followed by one of the most important events in Braves' history: the hiring of Bobby Cox, briefly a Braves' farm system player, as manager for 1978. Cox was then a 36-year-old, relatively unknown former third baseman who had spent the previous ten seasons in the New York Yankees' organization, including six years (1971–1976) as a highly successful minor league manager and one season as the first-base coach on the Yankees' 1977 world championship team. Cox would spend four seasons, 1978–1981, during this first term in the Braves' dugout. While his first two years produced frustrating, last-place seasons in the National League West, by Cox' third year, , the Braves posted a winning (81–80) mark and rose to fourth place in their division. Attendance began to climb, with the team exceeding the one-million mark at Atlanta–Fulton County Stadium for the first time since 1971. But the strike-shortened season was a major disappointment; the Braves fell to 50–56, and Cox was fired. He went 266–323 (.452) during his inaugural tenure.
His successor, former New York Mets skipper Joe Torre, would lead the Braves to the National League West Division championship. Cox would land with the Toronto Blue Jays as their 1982 manager. The Jays were then a five-year-old expansion team that had never escaped the basement of the American League East Division, nor won more than 67 games in a season. By Cox' second season, the Blue Jays broke the .500 mark, and by his fourth, in , they would win 99 games and the AL East title. Meanwhile, the Braves' front office was in flux and owner Turner was seeking a strong hand to take over the team's baseball operations as general manager. He lured Cox back to Atlanta with a multi-year contract. And, although the team struggled desperately on the field in the late 1980s, general manager Cox was assembling a base of talent that, when he returned to the dugout to manage the Braves for his second term, on June 23, 1990, would ignite a series of first-place divisional teams (for 15 out of 16 straight seasons) and five National League pennant winners (as well as the 1995 World Series title) that would earn Cox a place in the Baseball Hall of Fame by his 2010 retirement.